Shaping our brand direction...

Our brand values help guide us...


Being unhelpful is never a great strategy


We do a few things and we do them well


We minimize nonsense and get to the point


We don’t overwhelm customers with too much stuff

This is our logo...

Please use it carefully. Don’t edit it. Don’t warp it. Enjoy it. Treat it like it’s one of your children. Make sure you are look after it, and care for it.

So many pretty colors...

But not too many! Our palette consists of 6 primary colors. We carefully selected each one to enhance perception of our brand, after first examining every color that exists within the known universe (and two that don't).

What our words look like...


Neutrif has a wide range of weights and unique ligatures. This makes it well suited for our words, ensuring they look their best across all mediums and applications.

Neutrif Light

The quick brown fox jumps over the lazy dog

Neutrif Regular

The quick brown fox jumps over the lazy dog

Neutrif Medium

The quick brown fox jumps over the lazy dog

Neutrif Soft Bold

The quick brown fox jumps over the lazy dog

Neutrif Bold

The quick brown fox jumps over the lazy dog

The visual hook...

Product development can be tricky. There are many different tasks to balance, each with their own individual challenges.

That’s where we come in...

Nothing in life is easy, but with Shortcut we’ll try make things just a little simpler for you. We’re here to help you build your perfect, or not so perfect structure.

If you build it, they will come...

No two projects are alike and no individual project ever quite takes the shape you were expecting. Shipping software can be a real balancing act.

Then for the smaller spot illustrations we go with some shaped driven icons,

...and then even smaller

What our words sound like...

Our copy should be engaging enough that people want to continue reading and educational enough that they get something out of it. Our brand voice is:


There's no reason an Engineering Manager shouldn't occasionally chuckle while reading about a feature.


We avoid marketing pablum. Shortcut is not the newest, fastest, bestest thing ever made. What we are is a company that makes very useful software.


All copy should be written with humans in mind. You're a human. Would you read what you're writing if it was on another website?

And then there’s the mascots...

This is Dot. Dot is our mascot and is used to add joy across our brand. Dot, along with it’s friends, has a backstory, and should only be used inline with that story.

Keep an eye out and no doubt you’ll spot the gang up to some mischief...

Download Our Brand Assets

Download any and all assets that are featured in our brand identity. Grab what you need or just take it all.

Color Swatches

Download these to ensure you create a consistent brand experience.

Get swatches

Logo Assets

Many versions of our logo, all ready to use in a variety of formats.

Get logos


Pretty pictures that can add joy to your Shortcut - or Shortcut adjacent - projects.

Get illustrations

Come work with us

Interested? Join us in building a project management tool that makes people want to hug their computer instead of throw it out a window.

See current openings

Want to chat? We love to chat. Email us...