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Shortcut Presents

Brand Guidelines

We work hard to make our brand as consistent across all touch points. We use these rules to keep things aligned.

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Our Beliefs

Our Values

We use our Brand Values to help cement our decision making. They are what we believe in, what we want others to feel when interacting with our brand.

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Helpful

Being unhelpful is never a great strategy

Fireball

Focused

We do a few things and we do them well

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Simple

We don’t overwhelm customers with too much

colorful Colors

The Color Palette

Our colors are used consistently to introduce a slick theme with dashes of color to give a more joyful, exciting experience

Navy
#0E1827
#182436
Yellow
#FFCD7B
#FFD799
Blue
#58B1E4
#9BD0EF
Red
#E75569
#F199A5
Green
#71B259
#AAD19B
Purple
#8F809D
#DAD5DE
A font
Satoshi has a wide range of weights and unique ligatures. This makes it well suited for our words, ensuring they look their best across all mediums and applications.
The words

Font Family

Satoshi Regular

The quick brown fox jumps over the lazy dog

Satoshi Semi Bold

The quick brown fox jumps over the lazy dog

Satoshi Bold

The quick brown fox jumps over the lazy dog

Satoshi Black

The quick brown fox jumps over the lazy dog

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Injecting joy

The Iconography

We use our iconography to enhance our visual style, as well as help communicate our content..

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OUR MASCOT

The Dot Squad

This is Dot. Dot is our mascot and is used to add joy across our brand. Teams of Dots work tirelessly to make things run smoothly.

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