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Shortcut Presents

Brand Guidelines

We work hard to make our brand as consistent across all touch points. We use these rules to keep things aligned.

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Our Beliefs

Our Values

We use our Brand Values to help cement our decision making. They are what we believe in, what we want others to feel when interacting with our brand.

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Helpful

Being unhelpful is never a great strategy

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Focused

We do a few things and we do them well

Target

Direct

We minimize nonsense and get to the point

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Simple

We don’t overwhelm customers with too much

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colorful Colors

The Color Palette

Our colors are used consistently to introduce a slick theme with dashes of color to give a more joyful, exciting experience

Navy
#0E1827
#182436
Yellow
#FFCD7B
#FFD799
Blue
#58B1E4
#9BD0EF
Red
#E75569
#F199A5
Green
#71B259
#AAD19B
Purple
#8F809D
#DAD5DE
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A font
M Plus 1 has a wide range of weights and unique ligatures. This makes it well suited for our words, ensuring they look their best across all mediums and applications.
The words

Font Family

M Plus 1 Regular

The quick brown fox jumps over the lazy dog

M Plus 1 Semi Bold

The quick brown fox jumps over the lazy dog

M Plus 1  Bold

The quick brown fox jumps over the lazy dog

M Plus 1 Black

The quick brown fox jumps over the lazy dog

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INJECTING JOY

Illustrations

We use our illustrative style to spark humour, joy and energy into our brand identity. We use our illustrations as a differentiator, as we feel being different is important.

Our illustrations are colorful, well considered and are used to move use away from every other boring dark themed brand out there.

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Shortcut Illustration
Iconography Illustration
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OUR MASCOT

The Dot Squad

This is Dot. Dot is our mascot and is used to add joy across our brand. Teams of Dots work tirelessly to make things run smoothly.

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