We work hard to make our brand as consistent across all touch points. We use these rules to keep things aligned.
We use our Brand Values to help cement our decision making. They are what we believe in, what we want others to feel when interacting with our brand.
Being unhelpful is never a great strategy
We do a few things and we do them well
We minimize nonsense and get to the point
We don’t overwhelm customers with too much
Our logo is our stamp. It’s the heart of our brand, and its used across our brand to be the cornerstone of our company. It is never altered.
Our mark is used across various colors but never changes its visual structure. It’s our stamp.
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Our colors are used consistently to introduce a slick theme with dashes of color to give a more joyful, exciting experience
The quick brown fox jumps over the lazy dog
The quick brown fox jumps over the lazy dog
The quick brown fox jumps over the lazy dog
The quick brown fox jumps over the lazy dog
We use our illustrative style to spark humour, joy and energy into our brand identity. We use our illustrations as a differentiator, as we feel being different is important.
Our illustrations are colorful, well considered and are used to move use away from every other boring dark themed brand out there.
This is Dot. Dot is our mascot and is used to add joy across our brand. Teams of Dots work tirelessly to make things run smoothly.
